[ MEMORANDUM ORDER NO. 99, April 25, 2000 ]
REQUIRING THE PEOPLE'S TELEVISION NETWORK, INCORPORATED, TO RAISE ITS STANDARD BY ADOPTING AND IMPLEMENTING BREAKTHROUGH PROGRAMS AND MARKETING EFFORTS THAT WILL MAKE IT MORE COMPETITIVE AND RESPONSIVE TO THE NEEDS OF THE GLOBAL WORKPLACE
Pursuant to Section 9, Republic Act No. 7306, the People's Television
Network is mandated, among others: (a) To serve primarily as a vehicle
for the State for purposes of education, science and technology, arts,
culture and sports in order to foster national pride and identity; (b)
To serve as vehicle for bringing the Government closer to the people in
order to enhance their awareness of the programs, policies, thrusts, and
directions of the Government; (c) To ensure that the programs broadcast
by the Network maintain a high general standard in all respects, and in
particular, in respect to their content and quality and proper balance
of educational, news, public affairs, entertainment, and sports
programs; (d) To serve as an effective outlet for alternative
programming; and (e) To serve as an effective medium for national unity
and political stability by reaching as much of the Filipino population
as possible through the effective use of modern broadcasting technology.
To pursue its mandate, the People's Television Network is hereby ordered to raise its standard by adopting and implementing breakthrough programs and marketing efforts that will make it more competitive and responsive to the needs of the global workplace.
For compliance.
Adopted: April 25, 2000
(SGD.) RONALDO B. ZAMORA
Executive Secretary